Beiersdorf East Africa Limited | SENIOR BRAND MANAGER – DERMA, CEWA (KENYA/ NIGERIA) 2024

Beiersdorf East Africa Limited

SENIOR BRAND MANAGER – DERMA, CEWA (KENYA/ NIGERIA) 2024

JOB SUMMARY

Beiersdorf East Africa Limited, a leading skincare company, is seeking a dynamic and experienced Senior Brand Manager for the DERMA division in the Central, East, and West Africa (CEWA) region. As a Senior Brand Manager, you will play a crucial role in implementing the marketing strategy for Eucerin, a prominent brand under Beiersdorf’s portfolio. This role offers an exciting opportunity to drive brand growth, develop innovative marketing initiatives, and lead digital consumer engagement strategies. The position is based in either Nairobi, Kenya, or Lagos, Nigeria, and reports directly to the Head of Marketing, Derma – AME.

MAIN ACCOUNTABILITIES

Strategic Responsibilities:

• Implement the Eucerin consumer marketing strategy in the CEWA region.
• Ensure alignment of global marketing strategy with local consumer and market needs.
• Drive double-digit brand growth through innovative marketing initiatives and superior in-market activities.
• Elevate digital consumer marketing to new heights, leveraging emerging trends and technologies.

Product Marketing Plan:

• Develop and execute the yearly PMP strategy for the CEWA region in collaboration with key stakeholders.
• Ensure excellence in PMP execution throughout the year to drive brand visibility and sales.
• Oversee activation and local execution across CEWA markets, utilizing global and regional resources effectively.

In-Depth Market & Consumer Knowledge:

• Develop a deep understanding of market trends, competitors, and consumer behaviors to inform strategic decisions.
• Strengthen consumer orientation within the team and foster closeness to the field through market research and analysis.

Brand Development:

• Drive brand demand, improve profitability, and maximize market share through performance analysis and strategic recommendations.
• Identify risks and opportunities, validate promotional objectives, and collaborate with sales and marketing teams to execute plans effectively.

Brand Profitability:

• Manage product assortment, ATL and BTL budget, and pricing strategies to achieve net margin objectives.
• Control marketing investment in line with the agreed plan/forecast, identifying opportunities for optimization.

Digital:

• Lead the digital development of the Eucerin brand across digital platforms in the CEWA region.
• Manage precision marketing, social media channels, influencer strategy, SEO, and CRM implementation to achieve KPIs.
• Collaborate with internal teams, external agencies, and local partners to ensure consistent execution of digital marketing plans.

ROLE DIMENSIONS

• Job Location: Nairobi, Kenya OR Lagos, Nigeria.
• Position Reporting Line: Reports directly to the Head of Marketing, Derma – AME.
• Direct Reports: No direct reports.

ADDITIONAL INFORMATION

At Beiersdorf, we embrace Diversity and Inclusion and are committed to providing equal opportunities to all applicants. We encourage you to include only relevant information in your application documents and invite you to upload your CV without a picture.

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SAMPLE COVER LETTER FOR A SENIOR BRAND MANAGER

Dear [Hiring Manager’s Name],

I am writing to express my interest in the Senior Brand Manager position for the DERMA division at Beiersdorf East Africa Limited, as advertised. With a strong background in brand management and a passion for skincare innovation, I am excited about the opportunity to contribute to the growth and success of the Eucerin brand in the CEWA region.

In my previous roles, I have successfully developed and implemented strategic marketing initiatives that have driven brand awareness and increased market share. My experience includes collaborating with cross-functional teams to execute product marketing plans, analyze market trends, and optimize digital marketing strategies for maximum impact.

I am particularly drawn to this position because of Beiersdorf’s commitment to inclusion, respect, and trust, as well as its dedication to providing equal opportunities for all employees. I am confident that my skills, experience, and passion for skincare align well with the goals of the organization, and I am eager to bring my expertise to the team.

Thank you for considering my application. I look forward to the opportunity to discuss how my background and skills can contribute to the success of Beiersdorf East Africa Limited.

Sincerely,

[Your Name]

Possible Senior Brand Manager Interview Questions With Answers:

1. What experience do you have in developing and implementing marketing strategies for skincare brands? Answer: In my previous role at [Company Name], I led the development and execution of marketing strategies for skincare brands targeting diverse consumer segments. I successfully launched several new products and initiatives that drove brand growth and increased market share.
2. How do you stay updated on emerging trends and technologies in the skincare industry? Answer: I regularly attend industry conferences, participate in webinars, and engage with industry publications to stay informed about emerging trends and technologies. Additionally, I maintain a network of contacts within the skincare industry to exchange insights and best practices.
3. Can you provide an example of a successful marketing campaign you spearheaded and its impact on brand performance? Answer: One notable campaign I led was the launch of a new skincare line targeting millennials. By leveraging social media influencers and interactive digital content, we generated significant buzz around the product and saw a 30% increase in sales within the first quarter.
4. How do you approach collaborating with cross-functional teams to achieve marketing objectives? Answer: I believe in open communication and collaboration across departments to ensure alignment and synergy in our efforts. I regularly schedule cross-functional meetings to discuss goals, share insights, and brainstorm ideas, fostering a culture of teamwork and shared ownership.
5. How do you measure the success of a marketing campaign, and what metrics do you prioritize? Answer: I prioritize metrics such as brand awareness, customer engagement, and sales performance when evaluating the success of a marketing campaign. I track key performance indicators (KPIs) and conduct post-campaign analysis to assess the impact and identify areas for improvement.
6. How do you adapt marketing strategies to target different consumer segments within the skincare market? Answer: I conduct thorough market research to understand the unique needs and preferences of different consumer segments. Based on these insights, I develop tailored marketing messages and channels to effectively reach and resonate with each target audience.
7. Can you discuss a time when you faced challenges in a marketing campaign and how you addressed them? Answer: During a product launch, we encountered unexpected supply chain delays that threatened the campaign timeline. I immediately convened a crisis management team, developed contingency plans, and communicated transparently with stakeholders to mitigate the impact and ensure a successful launch.
8. How do you approach budget management and resource allocation for marketing initiatives? Answer: I believe in strategic budgeting based on clear objectives and ROI projections. I prioritize investments that align with our strategic goals and allocate resources efficiently to maximize impact while ensuring cost-effectiveness.
9. What role do you believe digital marketing plays in the skincare industry, and how do you leverage digital channels effectively? Answer: Digital marketing is essential in today’s skincare industry, offering opportunities for personalized engagement and targeted messaging. I leverage digital channels such as social media, influencer partnerships, and e-commerce platforms to reach consumers where they are and drive brand affinity and loyalty.
10. How do you stay motivated and innovative in your approach to brand management? Answer: I am passionate about skincare and committed to staying at the forefront of industry trends and innovations. I find inspiration in consumer insights, market dynamics, and creative collaborations, continually seeking new ways to elevate brands and exceed customer expectations.

Best wishes in your job search! Remember, our website is committed to attracting and retaining the best employees from all races and backgrounds in our continued effort to become a better development partner. We are an equal employer and do not charge any application/recruitment fees, whether refundable or not.